ABC working with Veoh
supersecretdownlowhollywoodradar:
After holding back on joining Hulu, ABC signed a deal with Veoh to make full episodes of prime time shows available on veoh.com… Users who discover a show on Veoh will actually pull up ABC’s own player to watch the video with pre-sold ads.
Dipshit old media move, ABC. Way to think that through. Instead of using an extrememly popular, successful, proven service to distribute your content online, you opt to go with a relatively unpopular video service to link to the content that you’re already failing to showcase on your website.
How well do you think that strategy works out for the shows that link out of Hulu (see Psych, or older episodes of TBS shows, for examples) do? They fucking don’t. Networks have had video players in their own websites for years. Nobody used them because they were poorly executed. Linking to your pre-existing bullshit player is not going to do a damn thing for online viewership of Ugly Betty.
ABC, pull your head out of your proprietary ass and get with the times. This is a halfhearted move, and you’re not going to have anything to show for it.
Except the ABC player is actually pretty good. Great quality.
